Tide Pod Challenge

 

 

About

Tide POD Challenge refers to a dare game involving the consumption of Tide PODS laundry detergent capsules, which are often compared to various fruit-flavored snack foods due to their packaging and appearance. Online, the practice of eating Tide PODS is frequently mocked in a similar vein to bleach drinking and the consumption of other poisonous forbidden snacks.

Origin

In February 2012, the multi-national consumer goods corporation Procter & Gamble introduced the Tide PODS laundry detergent packs. According to Consumer Reports, there were increased calls to poison control centers due to children consuming the product.^[1] On December 4th, 2013, Straight Dope Forums^[7] member Silvorange submitted a post titled “People eating Tide pods” discussing rumors about people eating the detergent packs.

Spread

On December 8th, 2015, The Onion published an opinion article written from the point of view of a child attempting to eat laundry pods. ^[2]